- All content is Chicken
- Creator Spotlight Effect
- How to write 1 post 4 ways.
- 10 hooks for you to save!
If today's newsletter gets you curious about creating content, I have a community of over 100 people starting their brands --> revenue businesses. We meet daily in slack, bi-weekly coaching sessions plus monthly deep dives on topics like newsletters, email courses, digital products and more.
I'm opening up 10 more spots in May! If you've been waiting for a sign to get more intentional with passive income streams.....this might be it.
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♟️ MY TURN:
Today I’m going to teach you the power of chicken and content.
Stay with me, I promise it will make sense in a moment.
For years I would tweet on my way to the bathroom or standing over a pot of boiling water on it’s way to become Mac n’ cheese.
I didn’t think much about it.
Have a thought, post it.
Move on.
Then I decided to become a “creator” (dun dun dunnnnnnnn).
And all of a sudden it felt like so much pressure.
- What am I going to say?
- How can I make it different?
- What if I screw it up?
When we place more intentionality behind something, the pressure quickly follows.
The Social Media Spotlight Effect
The spotlight effect is a term used to refer to our tendency to overestimate how much other people notice about us. In other words, we tend to think there is a spotlight on us at all times, highlighting our mistakes or flaws for all the world to see.
But people don’t really notice. There is too much noise.
- There are over 500 million tweets a day on X.
- Around 1.3 billion photos are shared on Instagram every day.
- 2 million posts, articles, and videos are published on LinkedIn every day.
The top creators are leveraging the spotlight effect.
They have learned the power of post → tweak → repurpose.
Recently I studied my theory on Twitter.
And again...
I could go on and on.... but you get the picture.
With millions of posts a day, people are not remembering your archive of content.
The 3 things that actually matter:
- Is your content relevant to your audience?
- Is your content unique to your expertise and experiences?
- Does it teach, inspire or entertain?
Let’s turn down the spotlight and help you generate more content.
♟️ YOUR TURN:
Today I’m going to teach you how to serve one post, 4 ways.
Kind of like chicken.
- One day you may serve chicken and broccoli
- One day you may serve chicken marsala.
- One day you may serve fried chicken.
- One day you may serve marry me chicken.
At the end of the day, the base of every recipe starts with the same thing: chicken.
You just learn to add a different sauce or spice to change it up.
And it feels different each time.
Yet the base is always the same: Chicken.
Content is a lot like chicken. The best content creators are out there taking their chicken and serving it up with different flavors and spices.
Your turn.
Grab your chicken, errr, content.
Let’s learn how to serve it up four ways.
Step 1: Write a post.
Start with your chicken. Write a post like you normally would.
Step 2: Add a hook (your herbs & spices!).
Hooks are ways to lead into the content. These are your spices and flavoring! Save these 10 common hooks and come back to them later.
1. Question Hook: Pose a thought-provoking question that resonates with your audience's interests or pain points. Example: "Ever wondered how to double your productivity in half the time?"
2. Statistic Hook: Start with a surprising or intriguing statistic relevant to your topic. Example: "Did you know that 80% of businesses fail within the first year? Here's how to beat the odds."
3. Quote Hook: Begin with a compelling quote from a well-known figure or expert in your field. Example: "As Steve Jobs once said, 'Innovation distinguishes between a leader and a follower.' Are you ready to lead?"
4. Storytelling Hook: Share a brief anecdote or personal story that draws readers in emotionally. Example: "From broke to millionaire: How one idea changed my life forever."
5. Challenge Hook: Present a challenge or dilemma your audience faces, inviting them to find a solution together. Example: "Struggling to find work-life balance? Let's tackle this together."
6. Controversial Statement Hook: Make a bold or controversial statement to pique curiosity and spark debate. Example: "Forget traditional marketing tactics. Here's why cold calling is dead."
7. Curiosity Gap Hook: Tease a piece of information or insight without revealing everything, leaving readers wanting more. Example: "The one simple trick that transformed my morning routine. Hint: it involves coffee."
8. Listicle Hook: Promise a concise list of valuable tips, strategies, or insights to attract readers seeking actionable advice. Example: "10 proven ways to boost your social media engagement starting today.”
9. Behind-the-Scenes Hook: Offer a glimpse into your process, workflow, or backstage access to something intriguing. Example: "What really happens in a day at a successful startup? Hint: it involves more than just coffee."
10. Prediction Hook: Make a prediction of where things are headed. Compare the status quo with a prediction about the future, and explain to the reader why that is. “The future of work is going to look a lot different. Here are 3 predictions about how things are going to change for employers.”
Step 3: Repeat step 2. Apply new hooks.
Example....
Original post:
Same post with new hook (#2 stats)
Step 4: Space out your posts.
It’s important to space out these posts. I use Taplio for LinkedIn and Hypefury for X to schedule these posts over the course of weeks and months.
If you write 10 posts, 5 ways, you would have 10 weeks of content!
This is power of repurposing and the secret behind those showing up effortlessly on social media every day.
Ready?
Let's get cooking.
♟️ Let's Win Together.
Struggling with Content? I want to help!
If today's newsletter gets you curious about creating content, I have a community of over 100 people starting their brands --> revenue businesses. We meet daily in slack, bi-weekly coaching sessions plus monthly deep dives on topics like newsletters, email courses, digital products and more.
I'm opening up 10 more spots in May! If you've been waiting for a sign to get more intentional with passive income streams.....this might be it.
Click here to secure your spot.
